Hercules Networks’ ACMs Now Available to Major Advertising
Agencies through rVue, Addressable Advertising Exchange for Digital
Out-of-Home
Released
on: June 25, 2009, 4:26 am
Author: Stacey Promish/Corporate Communications Manager
Industry: Advertising
New
York (June 24, 2009) – Hercules Networks, which offers Automated
Charging Machines (ACM’s) for cell phones, PDAs and mp3s
in theme parks, malls and bars in top DMAs throughout the country
has recently enrolled its expansive digital signage network into
rVue, Argo Digital Solutions’ addressable advertising exchange
for digital out-of-home (DOOH).
ACM’s
offer convenience to those on-the go, as well as a highly targeted
advertising medium for the major advertisers trying to reach them
where they make purchasing decisions. Projecting a growth of more
than double its number of screens by 2009, Hercules’ CEO
Paul King’s initial attraction to Argo’s rVue exchange
was it’s simplicity and automated ‘pay-per-click’
approach to DOOH, reminiscent of Google and eBay’s models
for the Internet.
“It’s
an incredible challenge to engage an audience for any length of
time through advertising, but ACM’s can do just that by
providing a 10 minute captive audience while customers wait for
their phone, PDA or Ipod to charge,” said Paul King, CEO
of Hercules Networks. “The partnership with rVue will dramatically
increase our ability to offer a simple and integrated out-of-home
solution to advertisers and media planners.”
Last
month, Argo launched an enhanced, next generation version of rVue,
which connects digital out-of-home networks with a growing list
of advertising agencies and media planners looking to reach targeted
consumers while they are on-the-go and near the time of purchase.
This development has generated a second quarter, six figure digital
media buy through the platform by a leading provider and innovator
of eye care services, with an anticipated result of more than
9 million impressions. rVue’s automated approach is unique
to the industry, has reduced the average time it takes to create
a media plan in DOOH and allows advertisers and outlets to control
the process.
“This
is truly a pioneering and long-awaited technology that has come
alive thanks to Hercules Networks,” notes Jason Kates, CEO
of Argo Digital Solutions. “We now have the ability to give
our advertisers the opportunity to utilize customized brand content
and cutting-edge technology to drive sales with access to a more
captive audience than ever before. ACMs are a huge step in the
development of DOOH.”
NY-based
Hercules Networks produces and distributes Automated Charging
Machines (or ACM’s) that charge consumers cell phones while
they are on-the-go. A rapid, 10-minute charge gives the consumer
a quick boost of juice, and gives advertisers a 10-minute captive
audience. ACM’s can charge up to 18 devices simultaneously
by providing the most common charging tips on every ACM. The company
recently installed charging stations at the Boston Celtics Stadium
through a partnership with ATT, and is also negotiating to put
ACM’s in Las Vegas casinos. Visit www.herculesnetworks.com
for more information.
Argo
Digital Solutions, Inc. is the leading digital media
and technology company that provides innovative solutions that
moves the analog to digital. Through rVue, Argo’s addressable
advertising exchange with an Internet based, ‘pay-per-click’
approach, high-traffic venues can access HD video content, create
play lists, dramatically enhance the shopping experience and monetize
their network. Advertising agencies can reach their target audience
at or near the time of purchase. The technology is platform-agnostic
and can work independently or layer on most current industry applications.
From its headquarters in Fort Lauderdale, Fla., Argo has served
the nation’s most respected and recognizable brands including
AutoNation, Blockbuster and Subway with innovative technology
solutions that drive ROI. Learn more at www.argodigitalsolutions.com
and www.rVue.com.
# # #
Contact Details:
Stacey Promish
Argo Digital Solutions
(954) 525-6464
spromish@argodigitalsolutions.com
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